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On TargetTM Training's New Book Release:
You Can Train Your Horse To Do Anything!

July 28, 2000

Public Relations Contact: Equine Resources International, LLC
Lua Oas Southard 610-444-7554

Earleville, MD (July 28, 2000) - You Can Train Your Horse To Do Anything! - a new book by Shawna and Vinton Karrasch - introduces the revolutionary On TargetTM Training method in an informative, easy-to-follow and fun, 224-page illustrated guide.

On Target Training was developed by Shawna and Vinton and incorporates reward reinforcement techniques into traditional equine training methods. The couple has traveled across the country in the past few years, giving lectures and demonstrations about On Target at such prestigious equine events as the United States Equestrian Team's Festival of Champions, EqWest, Equine Affaire and Equitana USA.

The Karrasches' new book is in addition to their video, previously released by the same name, and goes into greater depth about the method and all of its uses. Beginning with the earliest stages of training, the book covers such important topics as stress-free trailer loading and clipping, teaching horses to be confident in strange or frightening situations and even includes some "fun" behaviors - such as teaching horses to smile and bow.

Based on the concept that reward reinforcement builds more confident, happier horses who will perform better, On Target Training has earned support from recognized riders and trainers across the disciplines. In fact, the book received accolades from some of the most recognized names in the horse industry today-including John Lyons, Robert M. Miller, DVM, Jane Savoie, Richard Shrake, Sue Blinks, John Madden and GaWaNi Pony Boy.

You Can Train Your Horse To Do Anything! is published by Trafalgar Square Publishing and was written by Shawna and Vinton with Arlene J. Newman. It will be available for sale in September at tack shops and bookstores across the country, and by calling On Target at 800-638-2090 or on the Web at www.on-target-training.com.

On Target Training is sponsored by Pfizer Animal Health, Purina Mills, Inc. and Jamco Trailers. They are available for private and group lessons, clinics, lectures and demonstrations. Call 800-638-2090 for an appointment.



On Target Training, Shawna Karrasch
817 Calpati Circle #212, Carlsbad, CA 92008
Phone: in the US and Canada, call toll free (800) 638-2090
Internationally call +1 (760) 720-6112
Fax: (760) 720-6119
E-mail: info@on-target-training.com